Benefits
Benefits for you
Certification of your product or service under Greenhouse Friendly™ offers some big benefits and commercial advantages. Essentially, it's a fast way to show your business is:
- in touch with consumers
- in tune with environmental issues
- on track for managing greenhouse gas abatement.
The benefits of certifying your product or service as Greenhouse Friendly™ include:
- Product / service differentiation - Greenhouse Friendly™ certification distinguishes your product or service from those of your competitors. Recent research demonstrates that greenhouse issues are now a key factor in consumer attitudes and purchasing decisions. By displaying the Greenhouse Friendly™ Certification Logo, you are providing customers with the confidence that their purchase won't add to global warming and that their choice is based on a rigorous and credible assessment process. The increasing importance of greenhouse issues is the leverage point where Greenhouse Friendly™ certification enables you to engage your customer base and clearly differentiate your product or service.
- Endorsed by the Australian Government - the Greenhouse Friendly™ eco-label is an Australian Government initiative. The credibility associated with this endorsement means that your organisation will automatically be positioned as an industry and environmental leader.
- Improved investment profile - environmental performance has become a major factor in business investment decisions. Strong environmental performance, particularly reduced exposure to greenhouse risks, enhances a company's business value in the minds of the community and investors. The certification of your product or service under Greenhouse Friendly™ is a powerful communication tool that you can use to demonstrate and promote your organisation's environmental credentials and greenhouse risk management.
- Competitive edge - being involved in Greenhouse Friendly™ will help your company build its capacity for greenhouse management and improve its emissions forecasting, measuring, monitoring and accounting processes. It will also improve your capacity to identify and manage environmental risks for better business outcomes.
- Marketing support - once your product or service is certified Greenhouse Friendly™, the Australian Greenhouse Office will support you by working with stakeholders to raise the Greenhouse Friendly™ profile and promote your achievements as a business which has gained certification. You will also be provided with a design package which includes Greenhouse Friendly™ images that you can use on your certified products and services and in promotional materials.
- Business networking - use your involvement to develop valuable business linkages between other companies with Greenhouse Friendly™ products and services. Promote these links as a 'green supply chain'. Remember to promote the fact that Greenhouse Challenge Plus members which use Greenhouse Friendly™ products and services can zero rate these in their Greenhouse Challenge emissions inventory.
Benefits for your customers
Consumer Logo
As a certified product/service provider, you can also enter into arrangements with your customers which allows them to use the Greenhouse Friendly™ Consumer Logo to advertise their green credentials in corporate publications and promotional material. Essentially, you and the interested customer need to establish an ongoing purchasing arrangement in relation to your certified product or service, and the customer must also enter into a License Agreement with the Australian Greenhouse Office for use of the Greenhouse Friendly™ Consumer Logo.
For more information
The Greenhouse Friendly™ Consumer Logo Visual Style Guide explains how organisations which have an ongoing purchasing arrangement with a certified Product/Service Provider can use the Greenhouse Friendly™ Consumer Logo.
